PhotoRoom raised $19 million for its AI photo studio, which is already powering millions of resellers and small businesses. This means users will now be able to create product pictures with any setting and accessories in a matter of minutes, as opposed to spending time and money on studio photography. The same technology can be used to retouch images and remove unwanted objects from a picture.Ī post shared by PhotoRoom its new generative AI feature which is now in beta, PhotoRoom can also make marketing product pictures using just one image of the product and a brief written description. Users can delete the photo background, blur it or replace it with something else entirely. The AI in PhotoRoom enables users to modify photographs in a matter of seconds by using deep learning to identify different objects and elements on a photo. With the stratospheric rise in e-commerce, users were looking for a simple photo-editing app that would let them quickly edit a photo in their camera roll, without the steep learning curve that Photoshop requires. And it has consequently become the go-to editing app for online sellers looking to elevate their imagery. PhotoRoom has zeroed in on entrepreneurs, consumers, and small businesses selling objects online - particularly on platforms like eBay, Etsy, Depop, and Poshmark. The ‘Go-To Editing App’ for Online Sellers However, it has focused on a specific customer base and this has contributed to its growing success as a photo editing app. PhotoRoom is by no means the only app that removes photo backgrounds. PhotoRoom has also topped 40 million downloads on iOS and Android since it was first released in 2019 and has been profitable for the past two years. Two years later, the app has seven million monthly active users, and hundreds of thousands of users pay a subscription fee ($9.49 per month or $46.99 per year) to unlock all the features in the app. In June 2020, it was reported that PhotoRoom had over 300,000 monthly active users. Currently, the app is available in 28 languages and the company’s AI processes more than three million high-quality and accurate images a day from a growing global user base.
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